Although there is a wealth of talent among women and BIPOC founders, the figures tell a discouraging story. Studies show that fewer than 3% of venture capital investments go to these groups, indicating a considerable gap in entrepreneurial support. The Maesa Magic Incubator aims to tackle this imbalance head-on. Under the guidance of Kelly Kovack, the program focuses on accessibility for founders who may not yet be “shelf-ready” or generating revenue, addressing the systemic challenges that frequently impede diverse entrepreneurs.
The Maesa Magic Incubator: Supporting Beauty Innovators
This multifaceted strategy guarantees that founders are thoroughly prepared to navigate the intricacies of the beauty industry while forging meaningful connections with fellow entrepreneurs.
An Exceptional Opportunity for Founders
The Maesa Magic Incubator welcomes early-stage beauty and wellness entrepreneurs to apply for its 2025-26 program. Each chosen participant will obtain ,000 in grant funding with no conditions attached, serving as a crucial financial lifeline that numerous founders urgently require. This endeavor not only distinguishes itself through its financial assistance but also through its dedication to education, featuring a well-rounded entrepreneurship curriculum that comprises virtual lectures and engaging discussions with industry experts.
The Challenge in the Beauty Sector
In a rapidly changing beauty landscape, the obstacles facing underrepresented founders can often appear overwhelming. The Maesa Magic Incubator confronts this issue with a goal to foster creativity and diversity in the beauty realm. Now in its third iteration, the program offers a generous opportunity to aspiring beauty entrepreneurs from historically marginalized backgrounds, providing them with a distinctive combination of financial resources, mentorship, and essential educational supports.
Program Offerings
TL;DR: The Maesa Magic Incubator is a groundbreaking initiative designed for emerging beauty and wellness entrepreneurs from underrepresented groups, providing ,000 in grants, mentorship, and extensive entrepreneurial training. This program seeks to fill the funding void experienced by women and BIPOC founders in the beauty sector. Applications for the 2026 cohort are open until August 6.
- Capstone Project: A special chance for founders to showcase their business concepts and receive input from an experienced Advisory Board.
- Networking Opportunities: Participants gain entry to the esteemed “Future of Commerce and Work” program at Harvard Faculty Club and have the opportunity to network at the Cosmoprof North America event in Miami in January 2026.
- Membership Benefits: Enrolled participants receive a BeautyMatter membership, offering access to vital industry insights and resources for growth.
The effect of the Maesa Magic Incubator is already tangible, with over 0,000 awarded to entrepreneurs in past years. Distinguished alumni include Aziza El Wanni of The Potion Studio, Marsha McBain of Berri-Clear Skincare, and Selah Jael of House of Foster. Each entrepreneur has leveraged the program’s resources to elevate their brands, demonstrating the potential released through the incubator’s backing.
Honoring Previous Achievements
The application period for the 2026 cohort is currently open until August 6, encouraging individuals from diverse backgrounds to submit their proposals. The program specifically invites applications from women, BIPOC individuals, LGBTQIA+ communities, seniors aged 65 and above, and those from low-income families. This inclusive strategy highlights the incubator’s dedication to nurturing a wide array of voices in the beauty industry.
Open Application Process
As the Maesa Magic Incubator prepares to embark on its next group of entrepreneurs, it remains committed to creating a future where beauty and wellness innovation mirrors the rich diversity of our society. By equipping underrepresented founders with the financial support, mentorship, and expertise they need to thrive, the program not only promotes individual success but also enhances the entire industry with new viewpoints.
A Vision for Tomorrow
With applications now open, the chance for budding beauty founders to realize their dreams has never been more attainable. The Maesa Magic Incubator is at the forefront of this movement, demonstrating that with the right guidance, creativity has no limits.
Beauty Founders Grant: K Awaits!
